Marketing Research
EJMME welcomes theoretically grounded and empirically rigorous studies that explain how organisations understand markets, create value, communicate with customers, and adapt marketing strategy across contexts.
Research areas and questions
- Consumer decision-making and customer experience
- Digital, social media, and AI-enabled marketing
- Brand strategy and marketing communications
- Services, international, and business-to-business marketing
Methods and article types
Relevant approaches include surveys, experiments, qualitative research, mixed methods, market analytics, case studies, and conceptual work with a clear scholarly contribution.
EJMME accepts original research articles, review papers, and case studies in English or Russian.